Mood Board - Font

When choosing which fonts to use I already had a few ideas in mind. This made it easier for me to find the fonts that would fit the desire aesthetic of my magazine. I wanted to use fonts of a 'punky' style to give my magazine an almost distorted look, making it appear unique and therefore helping to increase it's appeal to my audience who most probably like to appear 'edgy'. I also chose an Arial font for use when writing the actual content of the magazine rather than just the mastheads etc. I did this because it's important to make sure that the content of the magazine is eligible, avoiding the potential of putting readers off as a result of having unclear text. In terms of the colour of the font, I stuck with the magazine's colour scheme of red, black and white, changing each time to the colour which appeared most clearly on the background.

Mood Board - Colours

For the colour scheme of the magazine I went with red, white, grey and black. I chose black and grey because they help to create a darker theme to my magazine to relate to my target audience since it brings to mind bands such as Joy Division and The Cure. The colour white was also useful in this aspect and it also helped me give my magazine a minimalistic look, helping it to appear stylish which is again important in appealing to my target audience. I chose red since it stands out clearly when placed atop a background of either one, or a mixture of the aforementioned colours.

Mood Board - Advertisers

When it came to chosing which brands might be interested in advertising within my magazine I decided to look at the kinds that fall within the realms of the slightly more mainstream interests of the Indie subculture. I based this decision upon the idea that although some of my target audience might be very inclined towards the more independent brands as opposed to those that are commercial, this is a small amount of people and it is likely the majority of my potential readers will not feel this way entirely as much as they wish to appear to.

Construction Schedule

October - May the construction of my magazine begin, yet not before appropriate planning has taken place.
November - I must depict people through the art of photography and proceed to edit the resulting images for the purpose of them being included within my magazine.
December - Construction of my front cover will commence on the day of the 1st of December.
January - Construction of my contents page and feature article will commence on the day of the 5th of January.
February - My magazine will be within the final stages of completion in the month of February.

Draft DPS

Draft Contents

Draft - Cover