When it came to chosing which brands might be interested in advertising within my magazine I decided to look at the kinds that fall within the realms of the slightly more mainstream interests of the Indie subculture. I based this decision upon the idea that although some of my target audience might be very inclined towards the more independent brands as opposed to those that are commercial, this is a small amount of people and it is likely the majority of my potential readers will not feel this way entirely as much as they wish to appear to.
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